Privacy Policy

LOOM AURA* we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit *[www.loomaura.co.uk](http://www.loomaura.co.uk)*, create an account, place an order, or otherwise interact with our website and services.

By using our website, you agree to the collection and use of your information as described in this Privacy Policy.

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## Information We Collect

To provide you with the best possible shopping experience, we may collect the following information:

* Full Name
* Email Address
* Phone Number
* Billing & Shipping Address
* Payment Details (processed securely by our payment providers)
* Order History
* Account Information
* Device Information
* Browser Type
* IP Address
* Website Usage Data

You may also choose to provide additional information when contacting our customer support team or subscribing to our newsletter.

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## How We Use Your Information

We use your personal information to:

* Process and deliver your orders.
* Verify and process secure payments.
* Provide customer support.
* Send order confirmations and shipping updates.
* Respond to your enquiries.
* Improve our website, products, and services.
* Personalise your shopping experience.
* Prevent fraud and maintain website security.
* Send promotional emails and special offers if you have subscribed to receive them.
* Comply with applicable legal obligations.

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## Cookies

LOOM AURA uses cookies and similar technologies to improve website functionality and enhance your browsing experience.

Cookies help us:

* Remember your preferences.
* Keep items in your shopping cart.
* Understand how visitors use our website.
* Improve website performance.
* Measure the effectiveness of our marketing campaigns.

Most web browsers automatically accept cookies. You may disable cookies through your browser settings; however, some features of our website may not function correctly if cookies are disabled.

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## Sharing Your Information

Your privacy is important to us.

LOOM AURA *does not sell, rent, or trade* your personal information.

We may share your information only with trusted third-party providers where necessary to operate our business, including:

* Payment providers
* Shipping and delivery partners
* Website hosting providers
* Customer support services
* Analytics and marketing providers
* Government or legal authorities where required by law

These providers are required to protect your information and use it only for the services they perform on our behalf.

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## Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

Although we work hard to protect your information, no method of internet transmission or electronic storage is completely secure. We therefore cannot guarantee absolute security.

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## Data Retention

We retain your personal information only for as long as necessary to:

* Complete your orders.
* Provide customer support.
* Meet legal and tax obligations.
* Resolve disputes.
* Enforce our Terms & Conditions.

When your information is no longer required, it will be securely deleted or anonymised.

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## Your Privacy Rights

Depending on your location and applicable laws, you may have the right to:

* Access your personal information.
* Correct inaccurate information.
* Request deletion of your personal data.
* Withdraw consent for marketing communications.
* Request a copy of your personal information.
* Object to certain types of data processing.

To exercise any of these rights, please contact us using the details below.

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## Third-Party Services

Our website may use trusted third-party services such as Shopify, payment gateways, analytics tools, and shipping providers to operate our business efficiently.

These third parties have their own privacy policies, and we encourage you to review them before using their services.

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## Changes to This Privacy Policy

LOOM AURA may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements.

Any updates will be posted on this page with the revised "Last Updated" date. We encourage you to review this Privacy Policy periodically.